.JPG)
Workshop [Marketing] - Marketing Automation
#FORMAT
The Workshops represent interactive sessions focusing on the transfer of knowledge through experience exchange. The sessions, with up to 3 speakers, take place in the form of 15-minutes presentations, focused on case studies, examples of good practice, analyze, and are followed by interactive sessions of moderate questions and responses. The sessions with 4 to 5 speakers take place in the form of an interview on stage, followed by moderate questions and responses. Question and answer sessions last for at least 40 minutes, thus enabling those in the room to adapt the content of these sessions to their specific problems and concerns, increasing the usefulness and relevance of these sessions.
#TOPICS
- customer needs and behaviors understanding, market segmentation, correct market targeting, fair market positioning, branding, communication and promotion with impact on customer segments
#TOPIC and CONTEXT*
#QUESTIONS to which the speakers’ presentations will give answers
# RESOURCES*
It is required for at least Professional Development access type in order to participate in this session, but those who have access to Business Development access vouchers can also participate.
List of speakers
CEO și Co-fondator, SilkWEB
Cosmin este omul de la SilkWeb, CEO și co-fondator al agenției precum și al platformei eCommerce Gomag. Cu o experiență de peste 18 ani în online, Cosmin Dărăban este specializat în marketing online și eCommerce, CRO și tehnici de creștere a traficului și vânzărilor.
CEO, Increase Media
. Catalin Matei este antreprenor si CEO al Increase Media, o agentie de digital marketing care lucreaza cu brand-uri din toata lumea. Catalin si-a inceput cariera consultand pentru diverse companii din Romania si din strainatate la varsta de 15 ani, ajungand in prezent sa conduca o agentie digitala de 15+ oameni care le ofera sprijin companiilor in gasirea celor mai eficiente metode de marketing adaptate la era in care traim.