The nowadays situation, with the medical crisis that has changed the way we work and do business - suddenly, the companies had to change their social and work environment to the new conditions, with new ways of managing their teams and client relationships. Small businesses and entrepreneurs were the most affected by this crisis - over 25% of them have already announced that they have lost over 50% of their businesses.

Digital transformation has become the most important tool collection in this context - the international studies show that digital has grown with over 2 years in the last 6 months. According to Enterprisers Project, the COVID-19 crisis has rapidly reshaped the "what" and "how" of  digital transformation agendas - for the better, while Source Global Research observed that "digital transformation projects are returning as organizations realize that improvements in productivity and customer engagement are now even more important – providing that the work can be done remotely". The global COVID-19 pandemic has suddenly accelerated the need for organizations to transform and respond to an unprecedented change in customer behavior` and market risks – with extensive digitization being one of the key enablers of such change. As a different world takes shape, longer term strategies and digital portfolios need to be re-assessed and re-prioritized.

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