Workshop [Entrepreneurship] - How to Build Your Business Model Right?

#FORMAT

The Workshops represent interactive sessions focusing on the transfer of knowledge through experience exchange. The sessions, with up to 3 speakers, take place in the form of 15-minutes presentations, focused on case studies, examples of good practice, analyze, and are followed by interactive sessions of moderate questions and responses. The sessions with 4 to 5 speakers take place in the form of an interview on stage, followed by moderate questions and responses. Question and answer sessions last for at least 40 minutes, thus enabling those in the room to adapt the content of these sessions to their specific problems and concerns, increasing the usefulness and relevance of these sessions.

#TOPICURI

- customer needs and behaviors understanding, market segmentation, correct market targeting, fair market positioning, branding, communication and promotion with impact on customer segments

#TOPIC and CONTEXT*

#QUESTIONS to which the speakers’ presentations will give answers

​​# RESOURCES*

It is required for at least Professional Development access type in order to participate in this session, but those who have access to Business Development access vouchers can also participate