Workshop 9 - Data driven online marketing
To whom is it addressed? – Entrepreneurs, marketing and communication managers, online specialists, those interested in understanding new trends in online marketing
What is the procedure? – Micro-sessions of presentations, followed by moderated Q&A sessions.
TOPIC
DATA-DRIVEN MARKETING –Definition: “Ensemble of activities, methods and techniques whose object is studying consumers’ demand and satisfying this demand with products and services” (DEX)
By attending this workshop you will learn:
- what Data-Driven Marketing is and what makes it different from classical online marketing;
- you will understand through case studies and practical examples what a “customer journey” is and you will acquire basic concepts of Data-Driven Marketing;
- you will understand how to generate value;
- you will understand how you can optimize the “customer journey”;
- you will understand why you should choose Data-Driven Marketing
- what the basic elements of a Data-Driven Marketing strategy are
- you can understand other deeper means of finding who your clients truly are
- you can learn how to optimize the process
- understand why segmentation is important
- understand how to divide digital marketing budgets efficiently and why
- understand which of your clients deserve more attention and why
- understand the main goals of Data-Driven Marketing: minimizing a client’s acquisition cost and maximizing “customer life-time value”
- you will understand how important content customizing and segmentation is for success
- you will understand the healthy principles of a “conversion management” campaign
- you will understand the successful principles for email marketing campaigns
- you will understand why contact management is important and why online campaigners can no longer do without a CRM system
In order to attend this workshop you need a PLUS access ticket (one day or both days) or PREMIUM (one day or both days).
REGISTER now!
Invest in your personal and professional development! Be better than your competition!
List of speakers
Managing Partner, Brand Fusion
Adrian has 20 years of expertise in the business field, an MBA Executive at Asebuss and he is the founder of one of the first online service agencies in Romania. From 2010, his agency merged with BrandFusion, consolidating thus the position of BrandFusion on the Romanian market as sole provider ofintegrated offline and onlinebranding services.
Managing Director, GripAds
Bianca Dancila, Expert in Marketing Online, is known in the online industry due to the performances obtained upon the implementation of the project entitledwww.tocmai.ro in Romania. Within less than 3 years, she managed to being the tocmai.ro website from the stage of start-up, to Top 3 websites in Romania. Subsequently, Bianca Dancila founded GripADs advertisingcompany, helping theonline businesses make money from the traffic on the website. However, the passion for Marketing and Communication Strategy made her develop a special Online Marketing consultancy department for the serious online projects, aiming at a top position in the industryof their activity. In 2014, she launched the most complex training programme about Online Marketing Strategy, www.cursmarketing.ro. This programme runs in the main cities in Romania, in order to facilitate the access of the entrepreneurs and marketing specialists tovaluable information. As trainer, Bianca actively contributes to the education and training of the business environment in Romania and is convinced of the fact that tomorrow’s success is that of the companie staking advantage today of the power of the Internet.
Industry Manager, Google
Elisabeta has over 10 years’ experience in sales and marketing, business development and training. She has been an Industry Manager at Google for almost one year, and before that she had had executive positions at Xerox and Microsoft. She has a PhD in Sociology and a Master’s Degree from the National School of Political Studies and Public Administration in Bucharest
Owner, Netlogiq
Adrian Ilovan has worked in web and online marketing since 2000, and he has participated in over 450 development and promotion projects with Netlogig. His role is that of specialist in increasing the conversion rate in e-commerce and service websites. He attends marketing and online promotion events as a trainer and speaker. Adrian manages the online marketing agency Netlogig in Cluj, with a team of 15 specialists in online media working for multinational and local brands like OfficeDepot, GoldenTulip, Ramada, Eximtur.
Online Entrepreneur, Brain Art
Ciprian Soleriu took the decisive step to online entrepreneurship after a career of 10 years in banking, where he was a regional sales manager for over half the country and coordinated a team of 35 people. Interested in online media and a hard-working self-teacher, he uses his experience in sales and management to help other entrepreneurs sell more online. He currently owns a digital marketing agency, focused on increasing online sales, Brain Art (www.brainart.ro) where he works with clients such as: Banca Transilvania, Remax Romania, Teraplast, Star Lubricants, Plastsistem, La Casa, Mircea Chira. With his project ConversionAcademy.eu, launched in April 2014, Ciprian Soleriu offers free of charge to entrepreneurs who want to develop their business online information of psychology and marketing to help them sell more and convince website visitors more easily to become clients. LinkedIn profile: https://www.linkedin.com/in/cipriansoleriu
CEO, Ceva Mai Mult Design
Valentin Nagacevschi has an experience of 13 years in Telecom, where he worked for Telemobil and Cosmote. Over this period, he implemented additional service and invoicing projects, the highest occupied position being that of CIO (Chief Information Officer), between July 2009 and March 2012. In 2004, the first mobile applications available for download in Romania were launched by Telemobil (Zapp) bearing his signature. Valentin graduated from the Faculty of Automations and Computers (1988 - 1994), within "Gheorghe Asachi" Technical University(Iasi), following which, for three years, he was Scientific Researcherat the National Institute of Research and Documentation for Physics. Currently, Valentin is CEO and co-founder of Ceva Mai Mult Design, a mobile marketing agency and number 3 in the country by number of published brand applications. Ceva Mai Mult Design mainly deals with consultancy for the mobile marketing campaigns, from applications and up to the interactions between them. "Our activity practically starts, not ends, upon the publication of the applications. We get actively involved, along with the customers, in the promotion of the application in order to increase the number of downloads, and the increase of the use by engagement campaigns, wherein getting the customers involved in different activities. Mobile marketing is suitable to any business preoccupied with its own customers. It is not the application that is important, but the way in which our customer take advantage of it", Valentin Nagacevschi explains.