Workshop 13 - Delivering and engaging customers with social media
TO WHOM IS IT ADDRESSED?
- entrepreneurs,
- marketing managers,
- communication managers,,
- social media specialists,
- everyone interested in developing their skills in the field
What is the procedure? – Moderated Q&A sessions
TOPIC:How to use social media for the success of your business?
The workshop is destined to all of those who want to learn how they can use social media platforms today to generate success to their business.
A few social media specialists will try to give advice, suggestions, ideas and solutions for some of the questions below:
- how can I use social media to promote my business?
- what can I promote and what can’t I promote with social media?
- how should an efficient social media be built?
- what does it mean to have fans of your page?
- what does engagement mean? how can I maximize this indicator?
- what does reach mean? how can I maximize this indicator?
- can one sell though social media?
- can one make money out of social media?
- how can I use paid promotion tools on social media?
- how to calculate a correct budget for a campaign?
- how do you evaluate the impact and efficiency of the money invested through paid marketing tools on social media?
- what does it mean to post on your social media page?
- what should you and what should you not do when you are posting?
- what is spam defined like in social media?
- what is the social network users’ behavior like?
- what is the profile of social network users?
- what are the development trends in social media?
- what should you do not to become addicted to social media? what is the optimal time to spend on this marketing and promotion tool?
In order to attend this workshop you need a PLUS access ticket (one day or both days) or PREMIUM (one day or both days).
REGISTER now!
Invest in your personal and professional development! Be better than your competition!
List of speakers
Industry Manager, Google
Elisabeta has over 10 years’ experience in sales and marketing, business development and training. She has been an Industry Manager at Google for almost one year, and before that she had had executive positions at Xerox and Microsoft. She has a PhD in Sociology and a Master’s Degree from the National School of Political Studies and Public Administration in Bucharest
Online Entrepreneur, Brain Art
Ciprian Soleriu took the decisive step to online entrepreneurship after a career of 10 years in banking, where he was a regional sales manager for over half the country and coordinated a team of 35 people. Interested in online media and a hard-working self-teacher, he uses his experience in sales and management to help other entrepreneurs sell more online. He currently owns a digital marketing agency, focused on increasing online sales, Brain Art (www.brainart.ro) where he works with clients such as: Banca Transilvania, Remax Romania, Teraplast, Star Lubricants, Plastsistem, La Casa, Mircea Chira. With his project ConversionAcademy.eu, launched in April 2014, Ciprian Soleriu offers free of charge to entrepreneurs who want to develop their business online information of psychology and marketing to help them sell more and convince website visitors more easily to become clients. LinkedIn profile: https://www.linkedin.com/in/cipriansoleriu
Managing Director & Online Marketing, AdLemonade
Anabela Luca is an entrepreneur, consultant and online marketing trainer @ adLemonade.com, a top performance marketing agency. Passionate about supporting Romanian and international businesses and conquering the online media, Anabela is a strategic partner for any business that wishes to increase quickly its sales and the number of clients on the Internet. In her experience of over 6 years in the online media, she has built efficient campaigns on Google AdWords and Facebook for over 80 companies, managing budgets of over 4 million EUR. Among her clients, we mention Tocmai.ro, Jolidon International, FashionUp or Tudor Tailor. She likes getting involved in ambitious projects and having an active contribution to their accelerated growth. As a trainer, she gladly supports the education of the Romanian market and is involved in this with her over 50 training sessions and workshops as part of Google projects and other business events. She has initiated in the secrets of Google AdWords and Analytics over 2,000 students and over 200 people of medium-sized and large companies in Romania. Anabela considers a successful online business begins with a well-structured website, continues with a smart strategy and is completed with turning visitors into happy clients.
Executive Director, Netlogiq
Alex is one of the first users of social networks in Romania, being active since 2006, which started his passion for online marketing. Since 2012 he has been a part of the wonderful Netlogig team, where he was involved in over 70 ecommerce and online marketing projects. Alex specialized in ways of attracting clients and increasing sales using less conventional tools and methods: • interactive, original content for websites – infographics, videos, articles for blogs, e-books, interactive screens • social network campaigns –Facebook, Twitter, LinkedIn, Pinterest, Youtube, Google+. • segmented e-mail marketing campaigns • collaboration with SEO and SEM teams for integrated campaigns • gamification Alex believes in building communities around a brand and permanent communication with its members to increase the number and value of clients. You can find Alex frequently on his twitter account (@alexursa) and at events and conferences in the field. Since 2013, Alex has been Project Managet at IAA Young Professionals Cluj.
Moderators
Managing Director, GripAds
Bianca Dancila, Expert in Marketing Online, is known in the online industry due to the performances obtained upon the implementation of the project entitledwww.tocmai.ro in Romania. Within less than 3 years, she managed to being the tocmai.ro website from the stage of start-up, to Top 3 websites in Romania. Subsequently, Bianca Dancila founded GripADs advertisingcompany, helping theonline businesses make money from the traffic on the website. However, the passion for Marketing and Communication Strategy made her develop a special Online Marketing consultancy department for the serious online projects, aiming at a top position in the industryof their activity. In 2014, she launched the most complex training programme about Online Marketing Strategy, www.cursmarketing.ro. This programme runs in the main cities in Romania, in order to facilitate the access of the entrepreneurs and marketing specialists tovaluable information. As trainer, Bianca actively contributes to the education and training of the business environment in Romania and is convinced of the fact that tomorrow’s success is that of the companie staking advantage today of the power of the Internet.