Workshop 1 - The art of communication in the business environment
To whom is it addressed? – Entrepreneurs, managers who coordinate teams, specialists in communication, marketing, those who wish to develop their communication skills and understand the mechanisms and rules that govern communication in the business environment
What is the procedure? – Short sessions of presentations (case studies, good practice examples) followed by moderated Q&A sessions.
The action will take place in the ROMANIAN LANGUAGE.
TOPIC
By attending this workshop, you will receive answers to the questions:
- How do you make an efficient communication plan in the context of our times?
- What is internal communication? What defines it? How do we make internal communication have an impact and produce results?
- What is communication with the outside of the organization? Why is it important?
- How do we use online and mobile media and social networks in communicating inside and outside the organization?
- How do we measure the impact of a communication campaign?
- How do we have efficient relations with the media?
- What is non-verbal communication and how can we use it in communicating inside and outside the company?
- How do we allocate a correct budget for an efficient communication campaign, taking into account the good practices on the market, yet adapted to the possibilities of the organization we are part of?
- What are the myths and legends of communication?
- How do we choose the proper channels to convey the message in a communication campaign?
- When should we use direct communication and when indirect communication?
- How do we filter noise to maintain clarity and coherence in our message?
- How do we communicate in stressful situations?
In order to attend this workshop you need a PLUS access ticket (one day or both days) or PREMIUM (one day or both days).
REGISTER now!
Invest in your personal and professional development! Be better than your competition!
List of speakers
Founding Partner, Rogalski Damaschin Public Relations
Eliza Rogalski is one of the most appreciated and respected specialists in communication in Romania, with 15 years of experience in communication strategy. Founder of Rogalski Damaschin Public relations and creator of several PR campaigns rewarded in the most important communication competitions in the world- Effie, Cannes, Eurobest, SABRE, IPRA and the European Excellence Awards, managing a team distinguished twice with the title of the "PR Agency of the Year" and “IAA Excellence Awards”, Eliza Rogalski has deep comprehension of the business world, with strong expertise in internal communication, employer branding, crisis communication, media relations, CSR and reputation management. Eliza Rogalski graduated from the Chartered Institute for Public Relations (CIPR London) and the Berlin School of Creative Leadership.
Director / Producer, Inspirational Filmmaking
Tedy Necula is a producer at Inspirational Filmmaking and creative director at The Handicapped – agency for inspirational advertising. He has created over 40 inspirational campaigns and documentaries about projects and commercial or social causes in Europe. Tedy Necula had the chance to be in contact with people of vulnerable groups, such as orphans, disabled people, LGBT people or women in prisons, AIDS patients and communities in risk areas. His kind of philosophy makes him look for the inspirational part in narratives of any subject or brand, even where other people only find drama. “My evolution in life inspires the audience and I am grateful to be able to have an impact wherever I may share my ideas. For starters, I was invited to give a speech in the Romanian Parliament, then I had the chance to speak at several conferences or in front of vulnerable communities. I only share my way and my experiences, in the hopes that my audience will develop its own perspective, which will ultimately lead to changing their lives. I believe that people need inspiration until they come to inspire by themselves.”
Moderators
Consultant comunicare & Branding personal, Co-fondator Chic-Elite.ro
Am contribuit la dezvoltarea unor branduri premium in presa romaneasca, precum Eva.ro sau revista Cariere, si am avut ocazia de a interactiona cu sute de manageri, antreprenori si guru internationali din mediul de afaceri. 2015 mi-a imbogatit activitatea cu doua proiecte noi – comunitatea online dedicata femeilor Chic-Elite.ro, unde sunt co-fondator, si o structura de economie sociala, un hotel de animale de companie, Hello, Pet!, unde sunt brand ambassador.