Angajat

Social Media Manager responsibilities include:

• Performing research on current benchmark trends and audience preferences
• Designing and implementing social media strategy to align with business goals
• Setting specific objectives and reporting on ROI

Job brief

We are looking for a talented Social media manager to manage our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.

Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Monitor SEO and web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Apply advertising techniques to boost brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Prepare weekly and monthly reports on web traffic and ROI
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals via social media to create a strong network
• Train internal teams to integrate and maintain a cohesive social media strategy
• Stay up-to-date with new digital technologies and social media best practices

Requirements

Good to have Social Media Manager skills:

• Proven work experience as a Social media manager
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• BSc degree in Marketing or relevant field

PPC Manager responsibilities include:

• Launching and optimizing PPC campaigns
• Monitoring budgets and overseeing search platform accounts
• Tracking KPIs and producing useful reports for management

Job brief

We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.

In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends

Requirements

• Proven experience as a PPC Manager or Digital Marketing Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinking with strong math skills
• BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

Starting date September 1, 2021

*To apply for this position, send your resume to the following email address