Please tell us in few words what are you going to talk about at the 5+1 Secrets to Boost Your Business! Event:
How To Build A Buzz Around Your Brand & Business
Why did you choose this subject?
Over the last 19 years that we’ve been helping businesses to build successful brands, we found that most business owners already know how to get more visibility to their business. They are constantly told that they need to do it and in most cases they are even told what to do. BUT with so many things to choose from, they just don’t know where to start so they get it right FIRST TIME.
We’ve invested more than 100,000 hours as a team over the last 10 years alone, into finding out which marketing activities really work or not. The good news for small business owners (who don’t have time or money to waste) is that they don’t have to. We’ve done all the hard work, so they can learn exactly what we do to generate thousands of pounds worth of PR every week for FREE! We also teach them how we went from being a zero income start-up that ranked at number 346,000,000 on Google, to bringing in £22,000 per month online, building a highly visible brand and shooting to number 3 above Sir Richard Branson in just three months!
What recommends you as an expert on this subject?
19 years of living, breathing, eating, sleeping, walking and talking branding & marketing. We've never been a 'Jack of all trades and master of none' business. Branding is what we have focused on, it's what we love doing and we are award winning at it; having created many millionaires through the work we do with small businesses who have BIG ideas.
How important is branding for a start-up?
Without a brand you have no face, no identity and no trust mark that other people can believe in. Without a brand, you will get completely lost in the sea of sabotage, because every competitor will do whatever they can to position you out of the industry. In business you are either losing or leading, so if you want to win then you have to lead.
- Branding = Visibility
- Visibility = Credibility
- Credibility = Trust
- Trust = Customers
Without customers you don’t have a business.
Therefore your brand and all the trust that is associated to it is absolutely pivotal in everything you do, and it can determine how successful your business will be.
What are the most important ingredients for a successful brand?
- Quality delivery
- Quality relationships
- Integrity
- Creativity
- Trust
- Loyalty
- Respect
- Community
What things to consider when choosing a branding agency?
1. Are they (as a business) the leader in their industry and an inspirational example of what you want to achieve in your own business?
2. Do they have lots of video testimonials from satisfied customers who are happy to put their name and face to the recommendations?
3. Have they published a book on their topic to demonstrate their knowledge of branding?
4. Have they successfully built their own business through branding themselves?
5. Are they experts in brand strategy as well as branding, to ensure you get a brand that works instead of just looking good?
How can you strengthen your brand in time? What are the most efficient strategies to do so?
Come to our Brand Kick S.T.A.R.T.E.R. Masterclass and you'll find out!
What do you know about Romania and the business environment here?
We think of Romanian's as being very friendly, family oriented people, who care deeply about relationships. Like the English, they don't like to be sold to, but they do like to know that they've got a good deal.